The practice of public relations 13th edition
By Fraser p. Seitel
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- Select a company, business, or non-profit organization, and provide an example about how public relations (PR) principles apply.
- Write a 700- to 1,050-word paper in which you examine the following:
- The multiple definitions of public relations
- The connection between PR and the promotional aspect of the marketing mix (e.g., advertising, publicity, public relations)
- How are they similar and how are they different?
- How might PR be more important during a crisis situation for an organization?
- Include two outside references, as well as citations with your paper.
- Format your paper consistent with APA guidelines.
- Submit your assignment.